Definition of Agenda-setting
Agenda-setting is an art and science of making issues appear very important to the public, geared towards achieving a desired outcome especially for political reasons.
The media often wields this instrument the most since 'people' believe more in them. They could make even the death of a chicken in my village, Aguleri, in Nigeria to become the world's most discussed issue. Bernard Cohen observed that the press "may not be successful much of the time in telling people what to think, but it is stunningly successful in telling its readers what to think about.
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